About The Brand

My Inspiring Boones & Alluring Beetles, this brand is YOU.

You’ve been on a journey. We all have.

Hustling through long days, chasing dreams with unrelenting drive, or embracing the quiet strength that keeps you grounded, you are a Boone.
Or maybe it’s the way you captivate effortlessly—balancing your goals with grace, charm, and an undeniable presence. That’s the Beetle in you.

At Boone & Beetle, we’re not just making t-shirts. We’re crafting pieces that tell your story. Because let’s face it—finding something that feels like you is harder than it should be.


We’ve all scrolled endlessly or stood in front of a rack full of options that scream “too much” or “not enough.” But you’re not “too much.” And you’re definitely not “not enough.”

You are dynamic, mesmerizing, and undeniably YOU.

That’s why we set out to create something different. Boone & Beetle is more than a brand—it’s a reflection of you and your journey. Every stitch, every design, every t-shirt is crafted to honor the boldness of Boones and the allure of Beetles.


Boone stands for strength, hustle, and resilience. You’re the type to rise after every fall, to take on challenges, and to keep moving forward no matter what.

Beetle stands for charisma, subtlety, and elegance. You don’t need to shout to be noticed. Your presence turns heads, and your charm inspires those around you.


Together, you embody balance—the strength to push forward and the charm to make it memorable. That’s what Boone & Beetle is all about.

Forget the noise. No gimmicks. No compromises. Just t-shirts, designed for every version of who you are.

Because this isn’t just clothing. This is a celebration of you.

Your hustle. Your charm. Your story.

Boone & Beetle: Wear Thy Persona.